More and more we are reading that simply going to work isn’t, well, working for Millenials. That poses a bit of a problem for business consider that 50% of our workforce will be made up of Millenials by 2020. They’re less concerned about money, and looking for meaning. While many business owners might be put off by adding purpose to existing incentives, making meaning at work isn’t as difficult as it sounds – and we’re seeing a number of organisations handle the challenge in a variety of ways.

For example – this year PWC ran a summit on social purpose, featuring a series of short TED-style talks from employees and purpose-driven outsiders, and involving employees in defining the companies purpose.

But engaging Millenials in understanding the “why” rather than the “what” doesn’t have to be a grand show. In my eyes, it comes down to involvement and communication. Rather than crafting a mission and purpose statement, volunteer program, or social initiative and telling your team about it – get them involved and contributing to create policies, procedures and programs that interest them within the context of the business. It’s natural for us to feel a sense of ownership over what we help to create – and once you start involving your team in a dialogue about your business, you lay the foundation for profound purpose.